FAST CASUAL CHICKEN JOINT THAT’S YOUNG AND HUNGRY TO GROW.
CRAFTING A BRAND VOICE FOR A NEW FOOD CONCEPT.
When a client tells you that they’re starting another business and they’d like you to handle the marketing, you jump in head first. It’s been an incredible experience having a hand in crafting the Just Chicken brand from the beginning.
This new chicken tender spot had the perfect ingredients for a successful food concept; a simple menu with fresh, great tasting food and passionate owners that truly loved what they do. We’ve been a part of everything from counter design to web development and content creation.
What we do at just chicken
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Website Development + Management
For Just Chicken, Midsole was given a blank canvas for everything. First up was an online presence. A website was needed for giving Tender Lovers a homebase during construction.
Full website development
Food photography/video content creation
Continually improving the website experience
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DIGITAL MARKETING
A new chicken tender food spot needs to stand out in a crowd. Creating a brand that’s just as good as the tender was vital for making this happen.
Social Media management across TikTok, Instagram, Facebook, and LinkedIn
Email marketing campaigns to encourage repeat business
Paid social to optimize reach
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EXPERIENTIAL MARKETING
When a business is ripe for expansion, it’s important to hit the ground running with every new location. Online and off for generating long-lasting impressions.
Experiential activations for grand opening celebrations
Buzz-building campaigns across digital channels
Ongoing customer experience improvements at the counter