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BREWDOG USA CRAFT BEER MUSEUM

CRAFT BEER FOR THE PEOPLE

THE WHO

BrewDog’s Die-Hard Craft Beer Fans Looking To Drink & Learn.

After opening up their U.S. headquarters just south of Columbus, BrewDog had a couple of projects that would really help them stand out when it came to craft breweries, The DogHouse Beer Hotel and a Craft Beer Museum. We linked up with their in-house team and a few other companies to bring their museum/event space to life.

THE CONCEPT

See The Craft Beer Brewing Process First-Hand While Having Plenty Of Instagram-Worthy Exhibits.

Ideas for the BrewDog Craft Beer Museum were all over the place. From a pirate ship made of beer cans to experiential rooms that took you inside the four main ingredients of craft beer. We worked on everything from concept sketches to managing the build of every exhibit and even some of the signage and display cases.

THE EXECUTION

Four Fully Immersive Experiential Rooms and A Flexible Main Space For Events.

The Fundamental Four experience rooms were among the top picks of what we loved about this project. Turning 4 offices into immersive experiences where taste, smell, sound, and visuals all played a big part was a fun challenge. This info packed museum/event space contains over 100 hop vines, multiple bags of malt, new and old science equipment, 2 pirate ships made out of beer cans, a set of 5′ tall giant beer cans and the re-make of the garage where the founders brewed their first beer back in Scotland.



THE NUMBERS

6,000 SQ FT

of Space to Work With

10

Years of BrewDog History

1

Awesome Space

READY TO CONNECT WITH YOUR AUDIENCE IN A MEANINGFUL AND AUTHENTIC WAY?

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marketing agency based in Columbus, Ohio