THE WHO

An event for millenials with live music & plenty of Instagram-worthy moments.

Columbus ad agency, Warhol & WALL ST had an idea to throw a big party full of live music and mixed drinks decked out in Pepsi stuff. Matchbox was brought on to handle the experience and Prime Social Group took care of booking the music. The plan was to come up with an event that we could put on in 2 cities where G&J Pepsi had facilities; Columbus, Ohio & Lexington, Kentucky.

THE CONCEPT

A step inside an industrial factory for an unforgettable night.

It all started with a name, The Pepsi Music Factory. From there we ran with the factory theme and with some experience in working at factories and warehouses, it was a blast incorporating some of those elements into an experience. We brainstormed for weeks working on what this "factory" would look like and how people would interact with it.

THE EXECUTION

A factory full of good times and great drinks.

In terms of the customer journey and the flow of the event, attendees were greeted by a security guard at the guard shack where they were given a punch-in time card that was stamped by the guard before entering through the gate and into the venue. Once guests made it into the space, activities with games like giant Tetris and a Lite-Brite wall, along with some immersive photo booths kept people engaged before the music performances. Throughout the performances there were break times complete with break dancers dressed as factory workers dancing in the middle of the crowd and plenty of specialty drinks mixed with Pepsi products.

THE NUMBERS

10,000

Promo Video Views Online

2,300

Time-Cards Stamped at the Guard Shack

2

Cities that had an Awesome Experience

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