Some thoughts on using digital platforms and events to connect with your audience in a meaningful way that keeps them engaged and always coming back for more.
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Have an idea for an event? Here's a checklist to make sure you don't forget anything in the planning stages.
We are constantly searching for ways to improve what we do and the events we work on are always being put under the microscope in an effort to create the best experience. Here's what we learned in 2019 about creating experiences.
Businesses that sponsor festivals should see a return on their sponsorship dollars. Sponsoring should include an engaging activation, brand awareness, and brand ambassadors at the event spreading the word about how amazing your brand is. Most of the time, we see a company pay thousands and sometimes tens of thousands of dollars just to have their logo on a banner or printed in a brochure. The banner gets ignored and the brochures ultimately end up in the trash.
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